Reliance Retail Limited, India’s largest retailer, has entered into a long-term franchise agreement with Gap Inc. to introduce the iconic American fashion brand to the Indian market. Under this partnership, Reliance Retail becomes Gap’s exclusive retailer in India, operating through standalone brand stores, multi-brand outlets, and digital commerce platforms.
The collaboration leverages Gap’s status as a leading casual lifestyle brand and Reliance Retail’s expertise in omnichannel retail operations, local manufacturing, and supply chain efficiencies. Established in San Francisco in 1969, Gap is renowned for its denim heritage and continues to inspire customers worldwide through its physical stores and online presence. Beyond clothing, Gap embraces a mission to influence culture by fostering connections across individuals, generations, and communities while championing an optimistic vision of American style.
With this partnership, Reliance Retail brings Gap’s youthful and spirited fashion offerings for men, women, and children to Indian consumers, creating a fresh shopping experience.
“At Reliance Retail, we are committed to offering our customers the best and latest in fashion,” said Akhilesh Prasad, CEO of Fashion & Lifestyle at Reliance Retail Ltd. “We are excited to add Gap, an iconic American brand, to our portfolio. Together, we aim to deliver industry-leading fashion products and unparalleled retail experiences.”
Adrienne Gernand, Managing Director of International, Global Licensing, and Wholesale at Gap Inc., added, “We’re eager to grow the Gap brand in key international markets. Partnering with regional experts like Reliance Retail allows us to deliver purpose-driven, relevant products to customers worldwide while diversifying our business portfolio through a partner-based model.”
This partnership marks a significant milestone in Gap’s global expansion and Reliance Retail’s efforts to enhance its lifestyle offerings for Indian consumers.