In a significant move within India’s burgeoning beauty and wellness industry, Nat Habit has appointed Ankita Srivastava as its Chief Marketing Officer. With a track record of driving marketing strategies for some of India’s most iconic personal care brands, Srivastava joins Nat Habit at a critical juncture as the brand prepares for strategic growth fueled by its authentic natural offerings and recent $10.2 million Series B funding.
Srivastava’s appointment underscores Nat Habit’s commitment to scaling its presence in the rapidly growing natural beauty sector. Her role will focus on shaping consumer strategies, expanding the product portfolio, and strengthening teams to propel the brand into its next growth phase.
Capitalizing on a $30 Billion Industry Opportunity
As India’s beauty and personal care market is projected to reach a valuation of $30 billion by 2027, Nat Habit is poised to lead the charge in meeting consumer demand for authentic, natural products. With its innovative approach, the brand aims to disrupt the market through a consumer-focused marketing strategy guided by Srivastava’s expertise.
“We’re excited to have Ankita onboard as our Chief Marketing Officer,” said Swagatika Das, Co-Founder of Nat Habit. “Her success in building leading beauty and personal care brands aligns perfectly with our vision to disrupt the industry. Over the next two years, our strategic vision involves sustaining and scaling our presence while establishing Nat Habit as a household name synonymous with authenticity and natural living.”
Ankita Srivastava’s Vision for Nat Habit
Reflecting on her new role, Srivastava said, “The Indian beauty and personal care market is undergoing a significant shift in how consumers engage with the category. Nat Habit is well-positioned to lead this transformation with its commitment to authentic, fresh, and natural offerings. Swagatika and Gaurav have created a differentiated brand built on technical expertise and an unwavering passion for natural living. Together, we aim to redefine natural beauty, making it a habit for every household while scaling awareness and accelerating the brand’s growth.”
A Proven Marketing Leader
With over two decades of experience across leading brands like Garnier, Dettol, Parachute, and Park Avenue, Srivastava brings a wealth of consumer insight and strategic expertise to Nat Habit. Her leadership is expected to bolster the brand’s position as a natural beauty and wellness trailblazer, emphasizing simplicity, authenticity, and accessibility. As Nat Habit continues to modernize and redefine natural personal care, Srivastava’s appointment marks a strategic step in solidifying its leadership in the natural beauty and wellness space. It reinforces the brand’s mission to make natural living a sustainable lifestyle choice.
