TCL Electronics, a leading global consumer electronics brand, has set its sights on capturing a 10% share of India’s television market by 2025. The company is leveraging its technological innovations, affordable pricing, and expansive retail network to strengthen its presence in one of the world’s largest consumer electronics markets.
Strategic Vision for Growth
Mike Chen, General Manager of TCL India, emphasized the brand’s long-term commitment to India:
“India is a key growth market for TCL, and we are committed to providing advanced technology at accessible prices to Indian consumers. Our goal of securing a 10% market share reflects the immense trust and love Indian audiences have shown for our products.”
TCL aims to achieve this milestone through a combination of localized manufacturing, increased product offerings, and a push into smaller cities and rural areas. The company operates a state-of-the-art manufacturing plant in Tirupati, Andhra Pradesh, allowing it to produce high-quality TVs tailored to the preferences of Indian customers.
Innovative Product Line
In recent years, TCL has introduced a range of smart TVs equipped with cutting-edge features like QLED technology, Dolby Vision, and Dolby Atmos. The company’s focus on user-friendly interfaces powered by Google TV and Roku has positioned its products as highly competitive in the Indian market.
Furthermore, TCL is targeting tech-savvy millennials and Gen Z consumers with features such as AI-driven picture optimization, voice assistance, and gaming-ready displays. The affordability of its premium models is an added advantage in a price-sensitive market like India.
Market Expansion and Distribution
To achieve its 10% target, TCL plans to expand its retail footprint significantly. Currently, its TVs are available through online platforms such as Amazon, Flipkart, Tata Cliq, and a wide network of offline dealers. TCL is also working closely with regional distributors to penetrate deeper into Tier 2 and Tier 3 cities, which represent a significant growth opportunity. In addition to expanding its distribution network, TCL is focusing on enhancing after-sales service with a growing network of service centers to improve customer satisfaction and retention.
Industry Outlook
India’s TV market has been experiencing rapid growth, driven by rising consumer disposable income, urbanization, and demand for smart TVs. The overall market size is projected to grow at a compound annual growth rate (CAGR) of over 8% in the next few years, presenting a significant opportunity for TCL to cement its presence. With its innovative product lineup, focus on localization and strong marketing strategies, TC L is well-positioned to achieve its ambitious goal and become one of the key players in India’s TV segment by 2025.
