OMD India has secured the integrated media mandate for HDFC Life after a competitive multi-agency pitch. HDFC Life, a leading life insurance provider, offers a diverse portfolio of 80 products, including Protection, Pension, and Health solutions.
As part of the partnership, OMD India will develop a comprehensive media strategy spanning online and offline platforms to strengthen HDFC Life’s market presence and customer engagement. The collaboration will harness OMD India’s strategic capabilities and Omnicom’s Omni platform to elevate customer experiences and amplify the brand’s visibility.
Anisha Iyer, CEO of OMD India, highlighted the agency’s dedication to driving impactful results for HDFC Life. Meanwhile, the life insurer expressed confidence in OMD’s innovative tools and customer-focused approach to accelerate its brand growth in the highly competitive insurance sector.
Rashmi Soni Appointed Vice President of Corporate Communications at IndiGo
IndiGo, India’s largest airline, has named Rashmi Soni its new Vice President of Corporate Communications. Soni succeeds C Leekha, who departs after a successful six-year tenure during which she made significant contributions, including steering corporate and brand communication efforts through the challenges of the COVID-19 pandemic.
IndiGo’s CEO Pieter Elbers praised Leekha for her dedication and instrumental role in shaping the airline’s communication strategies during critical phases.
Soni brings over 28 years of experience, having held leadership roles at organizations like PayU, Adobe, Tata Teleservices, and Vistara, where she was part of the airline’s launch team. A Stanford-certified project manager, Soni expressed enthusiasm for joining IndiGo, citing her passion for aviation and the airline’s dynamic growth as driving factors for taking on the role.
