Milind Shah has been elevated to the role of Chief Marketing Officer (CMO) of MG Select, MG Motor India’s luxury brand channel. Shah, who has been an integral part of the automaker for nearly seven years, transitions to this new position after serving as Head of Marketing. In his announcement on LinkedIn, Shah expressed his excitement about his new role, saying, “I’m thrilled to share that I’m taking on a new challenge as the Chief Marketing Officer of MG Select at MG Motor India! After playing a pivotal role in establishing the MG brand in India, I’m leading the launch of MG Select. This luxury brand channel promises to redefine the luxury car experience.”
Driving MG Select’s Growth
MG Select is a newly launched premium channel by MG Motor India, designed to offer an elevated, personalized experience for luxury car buyers. Shah’s appointment marks a strategic move to leverage his extensive knowledge and expertise in the automotive industry to strengthen MG Select’s position in the Indian market. As CMO, Shah will be responsible for crafting and executing MG Select’s marketing strategies, driving its branding efforts, and ensuring the seamless integration of MG Select’s offerings within the Indian luxury car ecosystem.
A Proven Leader at MG Motor India
During his tenure at MG Motor India, Shah played a key role in building the MG brand from the ground up. His marketing and brand communication efforts have significantly contributed to MG’s rise as a recognized and trusted automobile brand in the country. His work includes impactful campaigns that resonated with Indian audiences, innovative brand strategies, and forging connections with the millennial and Gen Z market segments.
Expanding MG’s Legacy
The creation of MG Select comes as MG Motor India strengthens its commitment to catering to evolving customer expectations in the luxury car segment. Shah’s new leadership position underscores MG’s focus on creating a distinctive brand experience with MG Select, delivering cutting-edge technology and sophistication.
About MG Motor India
Founded in the UK in 1924, MG (Morris Garages) Motor has become a global automotive powerhouse. A lineup of innovative and customer-focused vehicles has marked its foray into India. The launch of MG Select is set to take the automaker’s offerings to new heights, and with Milind Shah at the helm, MG is poised to make significant inroads in the luxury market.
Shah’s expertise and vision are expected to be vital in positioning MG Select as a leader in India’s competitive luxury automotive segment.
