According to a recent Counterpoint Research report, India’s smartphone market experienced steady growth in 2024, with Apple dominating in value share and Vivo leading in shipment volumes. Apple captured 23% of the market’s value share, while Vivo emerged as the top brand regarding units shipped. The report, released on Thursday, revealed a 1% year-on-year increase in smartphone shipments, totaling 153 million units. Apple’s volume share rose to 11% in Q4 2024, up from 9% in the previous year, ranking it fifth in quarterly shipments. However, Apple was not included among the top five brands for annual shipments.
Brand Performance in Q4 2024
- Vivo led the volume share with 20%, up from 17% in Q4 2023.
- Xiaomi followed with 16%.
- Samsung and Oppo secured 15% and 14%, respectively.
Vivo’s strong performance is attributed to its extensive offline presence and the success of its sub-brand iQOO. Meanwhile, Samsung slipped to third place, struggling in lower price segments but maintaining strength in the premium category, particularly with its S-series flagships.
Annual Market Share Insights
- Apple led in value share with 23%, followed closely by Samsung at 22%.
- Vivo and Oppo each held a 16% market share.
- Xiaomi accounted for 9% of the total market value.
Shifting Consumer Preferences & Market Trends
A notable trend in 2024 was the growing demand for premium smartphones (above ₹30,000), driving a 9% YoY increase in market value, the highest growth recorded in this segment. Vivo maintained its lead in annual shipment volumes with 19%, followed by Xiaomi (17%), Samsung (16%), Oppo (15%), and Realme (11%).
Chipset Market & 5G Adoption
- MediaTek dominated the chipset market with a record 52% share, while Qualcomm followed at 25%.
- 5G smartphone adoption surged to 78% in 2024, driven by the increasing availability of entry-level 5G-enabled chipsets.
The Indian smartphone market’s shift toward premium devices, coupled with the rapid adoption of 5G technology, is expected to shape the industry’s trajectory in the coming years.
